2005

• Integrated global relationship marketing campaigns for HP’s B-to-B Technology Services
Group (TSG) and Personal Solutions Group (PSG)
• Focused on ensuring continued worldwide growth, developing new business ideas and
pursuing additional assignments for the global Wunderman network
• Planned strategy and executed fully integrated digital and offline direct marketing programs
including microsites, direct mail, collateral, sales programs, trigger emails, and search
recommendations
• Managed agency fee budget of $8 million and supervised 4 account services staff and 2
project managers