2012- Present

COMCAST CABLE / PHILADELPHIA, PA

Executed rebranding initiative for Comcast Business with the launch of our B4B advertising platform—included external and internal launch strategies
Launched NASCAR sponsorship for Comcast Business including creative development for branded communications—Video, Collateral, OOH, Retail and Internal
Led quarterly creative development for fully integrated brand and acquisition marketin including spot TV, DRTV, print, OOH, Radio, Digital, Social and Content
Research lead for messaging and concept testing as well as A&I reporting and Media Mix Modeling
Responsible for managing our $70M media buy for SMB and Enterprise marketing
Program director responsible for successful launch of new product offerings such as,
Business VoiceEdge, WiFi Pro and Cloud Solutions across all our divisions
Senior Manager, Marketing and Communications, Brand
Comprehensive management of integrated marketing communications campaigns
Responsible for successful execution of all advertising across multiple channels such as TV,
Radio, Digital, Print, OOH, Retail and Direct Response
Conducted Marketing Research including competitive analysis, focus groups, quarterly AI studies and copy testing
Launched Comcast Business Signature Support and Upware products from research to creative execution
Day-to-day liaison for all field (region and division) marketing teams

Citibank North America retail merchandising, cards and direct marketing programs
Manage the strategic approach for the retail banking and cards channel—direct marketing, point-of-sale merchandising, collateral, CRM, search, mobile and online communications focused on new customer acquisition and loyalty/retention
Created value proposition and brand platforms for key product launches for Citi Cards and Citibank small business
Supervisor for a team of 6 account people and 2 project managers with an overall annual fee budget of $9 million

Integrated global relationship marketing campaigns for HP’s B-to-B Technology Services Group (TSG) and Personal Solutions Group (PSG)
Focused on ensuring continued worldwide growth, developing new business ideas and pursuing additional assignments for the global Wunderman network
Planned strategy and executed fully integrated digital and offline direct marketing programs including microsites, direct mail, collateral, sales programs, trigger emails, and search recommendations
Managed agency fee budget of $8 million and supervised 4 account services staff and 2 project managers

Relationship marketing team US Launch of Chantix (Varenicline)
Responsible for development of product branding and strategy for launch campaigns
Executed site build for an interactive online behavior modification program, the “Get Quit Support Plan”
Analyzed overall campaign and web site enrollment results, identifying key observations and recommendations for future planning
Supervised account team of 4 and a budget of $12 million for both product launches

SQL Server 2005 and Visual Studio 2005 software product launches
Prepared a comprehensive CRM plan for 2005 worldwide product launches and deployed direct marketing tactics to drive demand
Built online event management site for SQL Server 2005 kickoff including an end-to-end demand generation contact strategy to generate awareness and trials of Beta software
Responsible for a bi-costal account team of 5, with an overall budget of $3 million

Consumer and international calling long distance direct marketing channels
Managed day-to-day relationship marketing acquisition efforts and DRTV spots for the “&” campaign
Developed direct marketing creative tactics across within 20 national markets for bill channel and international calling plans